FAQ: Frequently Asked Questions

As a full-service company we want to provide you with all the information you need to best use QR codes in a professional manner. This page answers some of the most common questions concerning QR codes and our software. Still have a question? Please contact us!

What is a QR code?

Simple QR codeA QR (Quick Response) code is a barcode which can be scanned with the camera of your mobile phone.

How does a QR code work?

Using a QR code reader on an application like a mobile phone, a user can decode the code to find the data inside. In the case of a URL, the user is easily redirected to a website.

How can I use a QR code in marketing?

There are many different ways to integrate QR codes in your marketing strategy. Two important matters:
1. Never use QR codes to direct to a desktop website! Instead, create a mobile optimized website or temporary mobile action page.
2. Give the QR code a clear and prominent place in your communication. A good call to action also helps!

Why pay for QR codes?

With professional QR code marketing software you can not only create, but also organize and analyze your QR codes, you can change URL's without changing printed materials. You can analyze how many times a code is scanned, where it is scanned. You can download generated QR codes in print ready files.

We show you relevant marketing feedback on every QR code you use. So you will know if they are successful for your business or not. With our services you can also expect professional support!

With free QR codes you are oblivious of such information.

Can I change the URL in a QR code?

With free QR codes generated online you will not be able to change the URL inside the QR code. But with our QR code software you can.

Are QR codes open source?

Yes QR codes are open source! They were created by Denso wave in 1994 and released for everyone to use.

What are alternatives to QR-codes?

One of the alternatives to QR codes are SnapTags by Microsoft. Though these tags only work with the official Microsoft Tag reader which has limited it's grow as a reconizable brand.

Another option is NFC (near field communication) which works with chips inside advertisements. Nearby phones can pick up the signals and decode this. Unfortunatly only a few phones have NFC chips inside them.

How popular are QR codes?

QR codes have been growing in popularity for years. To view the growing trend in Google searches for QR codes, click here.

Where do I find a good QR code reader app?

Here are some of our suggestions:
iPhone: QR reader, i-nigma, Quickmark Classic, BeeTagg
Android: Quickmark Classic, QR barcode scanner, BeeTagg
Windows Phone: Esponce QR Reader, Quickmark lite, BeeTagg
Blackberry: QR code scanner, QR code scanner Pro

What other companies use QR codes?

Anyone from freelancers to multinationals use QR codes. Some companies with succesful QR code marketing include: McDonalds, CocaCola, Heineken, Nike, Hunkemoller, Disney, Gucci and Burger King.

What is a designer QR code?

QR codes can be designed to incorporate logo's and company colors while still maintaining functionality. Here are some examples of QR code designs:



Download our free guide to using QR codes or contact us for more information!

Watch our QR code software video

Qtag QR code management video teaser

Example QR design

Frederique Constant
Frederique Constant QR-code
Design rating